Growth
- Higher monthly ceiling
- Anchor plan maintained across cycles
- Multilingual publishers available
- Quarterly strategy review
- Priority on reclamation work
A backlink is a recommendation from one site to another. Treat it as anything less and you end up with a profile full of references nobody made on purpose. Our whole approach starts from taking that sentence literally, which turns out to rule out most of what gets sold as link building.
Who we are
Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.
We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.
Ways to work together
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
Audit
- Full profile read
- Competitor gap list
- Anchor distribution map
- Written recommendations
- No placement commitment
What lands in your inbox
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
Where we place
Below is roughly where the current publisher base sits. It shifts every quarter as sites are added and, more often, quietly dropped.
Languages we run outreach in
- Czech
- Dutch
- French
- Romanian
- Polish
Services
Publisher vetting
You can send us a list of sites you are considering elsewhere and we will tell you which ones we would touch. Several clients started with exactly this and nothing else.
Content support
If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
Ongoing monitoring
Every placement we make is re-checked on a schedule for as long as you are with us. If a link disappears, you hear it from us before you notice it in a tool.
Competitor gap analysis
We pull the profiles of the sites beating you, strip out the noise, and show you the publishers that link to several of them and not to you. That list is usually the fastest route forward.
Editorial guest posts
We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
What happens after you sign off
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
Recommended
If you are still comparing options, the site below covers a lot of the same ground from a different angle and is worth an hour of your time:
Talk to us
If you want to test us, commission the smallest thing on the list. We would rather earn a larger engagement than negotiate for one up front.